STG News
2018 marks the 100th anniversary of Panasonic’s founding.
As well as expressing thanks for the company’s success over the past 100 years, this year’s booth at CES was focusing on visual content to introduce the company’s future vision that will pave the way to the next 100 years. The booth was divided into four zones – Immersive Entertainment, Connected World, Sustainable Energy, and Integrated Supply Chain – to highlight how Panasonic’s proprietary technologies are helping make daily life a better experience and reflect solution categories within the repositioning of the Panasonic brand in the North American region.
Panasonic also hosted Panasonic Live @ CES 2018, where six specialist social influencers from the entertainment, mobility, energy, and supply chain fields led panel discussions via live video broadcast directly from the show floor. Archive videos of the January 8 press conference, in addition to Technics products and smart devices on display at the Tech West venue, a vast array of Panasonic innovations were featured and showcased via Panasonic DNA.
Concept Exhibit
Living Space Autonomous Cabin – A future space proposing new value on how to spend time in the car in the age of autonomous driving where by 2030, when fully autonomous vehicles are expected to be common, there will be a significant change in how we spend time in the car. This exhibit introduced concepts for comfortable car interiors in the future that can be adjusted to suit four settings – Living Room, Business, Relax, and Entertainment.
Home X
Taking advantage of its portfolio in a wide variety of lifestyle-related products, Panasonic has developed the Home X Project, which aims to create new value in the home experience through user-experience and user-interface design ideally suited to different living spaces. Video presentations will introduce the concept behind Home X and introduce activities of Panasonic β, a new team set up in Silicon Valley to do research into what a home should be.
Panasonic Environment Vision 2050
Georamas and projection mapping demonstrate Panasonic’s long-term vision for life in 2050 – one in which society further utilizes clean energy and one where the amount of energy created exceeds the amount of energy used. Using AV solutions and sports analyses solutions anticipated for 2025-2030, Immersive Entertainment offers a completely new entertainment experience.Panasonic’s entertainment-related business provides a full suite of wide ranging solutions that maximize their value. This exhibit introduced the technologies behind it through visual content and demonstrations.
3D Projection Mapping
The system detects the locations of the objects which will be projected on. Based on the positional information, the system automatically generates images from 3D content from the viewpoint of the projector. This eliminates the need for precise mapping, making projection mapping easier than ever before.
LinkRay-AR
This technology uses the flickering of LED light to send information to your smartphone. You can receive the signals using your smartphone’s camera and a dedicated app. This Cloud service displays related information as augmented reality (AR) on top of the image seen through the camera, to improve fan engagement.
Advanced AV Solutions
Panasonic proposes a new form of entertainment that allows for sharing the excitement of live performances with people in remote places. For example, by using a variety of Panasonic’s technologies such as 3D scanning, data compression and transfer, and spatial design, a whole town can be turned into a huge stage for a live Augmented Reality performance. Here, visitors can experience an immersive, whole new world of entertainment created with videos, lights and sounds developed in cooperation with Japan’s leading entertainment company Avex.
Smart Venue Solutions
Anticipating a time when AR devices will resemble a pair of smart-glasses, this exhibit demonstrates a simulated experience in a future stadium. The ability to project a variety of information into any device and in any situation will enhance the stadium experience.
Connected World
Panasonic proved that they truly believe in a connected World by way of introducing the activities of two mobility businesses, automotive and avionics.
+Automotive
On display were two cockpit system prototypes that are intended for practical implementation in accordance with the progress of Advanced Driver Assistance Systems (ADAS): one for 2020-2023, when so-called “level 2” driver assistance is expected to be widely available; and the other for 2023-2025, when “level 3” will be prevailing. Also on display was a new Range Rover Velar SUV, complete with a Touch Pro Duo dual touch screen system and a windshield head-up-display.
+Scalable ePowertrain Platform
Panasonic introduced a compact electric powertrain platform it has developed for small electric vehicles. This energy-efficient and safe powertrain concept features integrated compactness, high efficiency, and flexible scalability. This is designed with a scalable combination of power and motor units in mind to contribute to the advancement of both two- and four-wheeled electric vehicles.
+Avionics
Through VR and exhibits of actual airplane seats (business class and economy), their display explained the concept of “travel thread” that integrates all aspects of the passenger experience from pre-flight – while you are still at home – flight to post flight.
Panasonic wowed attendees at CES 2018 with their simple yet complex innovations that are about to release to the consumer market throughout 2018 amd beyond.