Meet the Sony A7 III

Sony, a worldwide leader in digital imaging and the world’s largest image sensor manufacturer, has today introduced yet another impressive addition to their full-frame mirrorless camera lineup, the α7 III (ILCE...

The Sony Alpha Awards returns for 2018

The 2018 Sony Alpha Awards is now open with all New Zealand photographers urged to showcase their talents by submitting their stunning imagery. The Sony Alpha Awards 2018 celebrates the greatest images capture...

Sony Adds High Magnification to E-Lens

Sony, a worldwide leader in digital imaging and the world’s largest image sensor manufacturer, announced its 46th E-mount lens. This new APS-C lens features a versatile 18-135mm focal length, aperture range of...

Harnessing the power of Sony

Sony Mobile announced yesterday at IFA 2017 its stunning new Xperia XZ1. The latest addition the Xperia X series family, the Xperia XZ1 incorporates the latest Motion Eye camera for capturing details beyond hum...

Xperia XZ Premium Releases Downunder

 Sony Mobile released information today on the availability and pricing of its most ground-breaking smartphone to date, the Xperia XZ Premium. The latest addition to the Xperia X series family. Annou...

Concept to Commercial: Xperia Touch & Xperia Ear

Xperia Touch is an interactive projector that turns any flat surface into a 23” HD touchscreen, with either horizontal or vertical ultrashort-throw projection. The interface is fast, fluid and responsiveto phys...