Platinum sensation BENEE unveils the official video for her latest single “Doesn’t Matter” today.
Co-directed by BENEE and Kiwi actress and director Aidee Walker, the cinematic visual co-stars BENEE, her guitarist Tiare Kelly, and her pup TUI.
The lulling production underscores pensive moments, as the lyrics detail her struggles with mental health and OCD diagnosis. The video brings these feelings to life in artful and eloquent fashion, standing out as BENEE’s most confessional statement yet.
“Doesn’t Matter’ is about how hard it can be to explain your feelings and emotions to people. Sometimes friends just being there for you is such a help. I’m so excited about this video; it was my first shot at co-directing with Aidee Walker. I came up with the concept and she helped me bring it to life. I wanted the look of an old French indie film with a twist….and I love how it turned out.”
BENEE recently announced her first foray out into the world since the pandemic struck with her 2022 headline world tour.
The Aotearoa leg of the tour kicks off in Nelson on the 25th of February 2022 and makes stops across the country, see the full list of dates below and at beneemusic.com. The 21-year-old artist broke through with “Supalonely,” her global hit with 4 billion streams, and like many artists has had to wait for a chance to tour outside of her home country again.
BENEE’s dreamy alt-pop mixes her deeply heartfelt reflections on life in suburban Auckland, New Zealand with offbeat and often whimsical lyrical encounters with zombies and snails, all produced with a technicolor ear for cooked beats and unpredictable hooks.
2020’s debut album ‘Hey u x’ is a vibrant musical world with guests ranging from Grimes and Lily Allen to Gus Dapperton and Muroki (another New Zealand teen BENEE has since signed to her own label, Olive). It was listed as one of Billboard’s “25 Best Pop Albums of 2020,” noting that BENEE “contemplates the woes of Gen Z with a keen ear for choruses and arrangements that oscillate between indie rock and hyperpop.” Stereogum praised its “quirky but impeccably produced pop music” and Vogue called it “13 tracks of heavenly indie-alt-pop.”
A forthcoming EP release leads into plans for 2022 with the thing that excites BENEE the most, a hefty touring schedule that will bring her live show to adoring fans around the world at last.