Rainbow Six Paris pop-up store plans have been officially confirmed, with Ubisoft announcing a limited-time retail experience in the city during the Six Invitational 2026. The store will run from February 10 to 15 at 23 Rue Du Sentier, placing it right in central Paris as the season-ending event reaches its final days.
“To you, coming to the fashion capital” 👕
We’re opening an official SI26 pop-up store in Paris! Visit for exclusive products and activities you can only experience in the store.
Tune in for more info closer to the opening date!Open from February 10th to 15th
23 Rue Du… pic.twitter.com/Zpdg5EVGnu— Rainbow Six Esports (@R6esports) January 26, 2026
The announcement was shared by Rainbow Six Esports, teasing Paris as the “fashion capital” and promising exclusive products and in-store activities that will only be available on-site.
Dates, Location And What Fans Can Expect
The pop-up store will be open daily from February 10 through February 15, aligning with the closing stages of the Six Invitational. It will be located at 23 Rue Du Sentier, 75002 Paris, within easy reach of the event’s broader fan activations across the city.
Ubisoft has not yet confirmed the full product lineup, but past Six Invitational pop-up stores have featured limited apparel, themed accessories, and event-only merchandise. Similar setups were seen during the 2025 world championship in Boston, where on-site items sold out quickly.
Alongside physical merchandise, Ubisoft has also teased interactive activities designed specifically for visitors to the store, with more details expected closer to opening day.
Another Promotional Push Ahead Of SI 2026
The Paris pop-up store is the latest in a series of promotional activations revealed ahead of the Six Invitational. Earlier this month, Ubisoft opened in-game predictions for the event, allowing fans to earn rewards such as Alpha Packs and Battle Pass progress by correctly forecasting match outcomes.
These initiatives reflect a broader push to turn the Six Invitational into a city-wide experience rather than a venue-only tournament, combining esports competition with lifestyle and community events.
What Is The Six Invitational 2026?
The Six Invitational 2026 is the championship event of the Rainbow Six Siege X esports circuit. It runs from February 2 to 15 in Paris and features 20 of the world’s top teams competing for a $3 million prize pool.
The tournament includes reigning champions FaZe Clan, alongside major contenders such as M80. Competition is split between a group stage and a double-elimination playoff bracket, ending with a best-of-five Grand Final.
The event also marks the conclusion of the current Rainbow Six Esports season, before Ubisoft begins rolling out its plans for 2026, including updates to the Challenger Series and the wider competitive structure under Ubisoft.