G2 and PUBG MOBILE Esports have announced a partnership to build out the mobile esports scene in Western Europe, kicking off with the 2026 PUBG MOBILE Club Open (PMCO) Western Europe Wildcard, which has registration open now. The deal, confirmed on 15 June 2026, pairs G2’s media and event operation with PUBG MOBILE Esports’ competitive ecosystem and introduces a regional ambassador programme fronted by German content creator JanickaGaming.
We’re teaming up to help grow the PUBG MOBILE esports ecosystem in Western Europe.
Also, registrations for 2026 PMCO WEU are officially OPEN 🔥Think you have what it takes?
Register now:https://t.co/HXEmDJDQUe— G2 Esports (@G2esports) June 15, 2026
The Wildcard sits on the amateur-to-pro pathway, giving Western European players a route into the wider PUBG MOBILE competitive structure. G2 confirmed the open registration on its own channels, pointing fans to the sign-up link as the first public step of the partnership.
What The G2 And PUBG MOBILE Esports Partnership Covers
The partnership combines G2’s brand and production muscle with PUBG MOBILE Esports’ global competitive infrastructure, aimed squarely at growing the Western European audience. G2 carries more than 30 million fans worldwide and over a decade of experience building competitive communities and gaming content, which PUBG MOBILE Esports is leaning on to widen its reach in the region.
62, G2’s media house, handles the operational side. It specialises in white label content production, creator campaigns, media buying and event management, and will run tournament operations and community activations across the partnership. The brief is to connect more players and fans with the PUBG MOBILE competitive scene through competition, community initiatives and creator-led content rather than tournaments alone.
JanickaGaming Named Western Europe Ambassador
German content creator JanickaGaming is the ambassador for Western Europe under the new programme. She has built her following through gaming content documenting her PUBG MOBILE Esports journey, and will stream PUBG MOBILE weekly alongside her usual social output, covering PUBG MOBILE Esports topics and tournaments as they happen to push visibility into broader gaming audiences in the region.
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The First Activation And The Wider PUBG MOBILE Ecosystem
The first major activation under the partnership is a Western Europe event in September 2026, with registration open from the announcement date. The announcement materials name this event inconsistently, listing both a PUBG MOBILE Club Open Western Europe Wildcard and a PUBG MOBILE Global Open Western Europe Finals, and give conflicting dates of 14 September and 11–13 September, so the exact regional event title and date are not confirmed as of the time of writing.
The scale behind PUBG MOBILE Esports gives the regional push its backing. PUBG MOBILE has been the most-watched battle royale esports title for five consecutive years and recently earned the Guinness World Record for the largest mobile team-based esports event in history, with 1,224,169 players registered for the 2026 PUBG MOBILE Global Open (PMGO) Season 1.
Why Both Sides Framed It As A Community Play
Both organisations framed the deal around community rather than results. G2 CEO Alban Dechelotte said PUBG MOBILE has built one of the most impressive esports ecosystems in the world, and pointed to the scale mobile esports has reached in Asia as the reason to chase the same growth in Western Europe, describing the region as a market the partnership is only beginning to tap.
Shaowei Chen, Head of Western Europe Publishing at PUBG MOBILE, called Western Europe one of the most promising growth frontiers for PUBG MOBILE esports and described G2 as a strategic partner whose track record of building fan communities through competitive success and creative campaigns aligns with the region’s development goals. Chen said the collaboration is built to establish a long-standing hub for PUBG MOBILE esports audiences across Western Europe rather than just host tournaments.
With PMCO Western Europe registration open now, the partnership’s first competitive test comes at the September event, where the amateur-to-pro pathway gets its first run under the new G2 and PUBG MOBILE Esports banner.