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Luminosity Gaming, one of North America’s most recognisable esports names, is being sold. The organisation is set to be acquired by Vertiqal Studios, a gaming and lifestyle company, in a deal worth around C$900,000 (~US$645,000). The acquisition, which also includes Enthusiast Gaming’s YouTube network Omnia, is expected to close on September 5th, 2025.

For Vertiqal Studios, this move is all about scale. The company already has a strong presence on platforms like TikTok and Snapchat, but with Luminosity and Omnia onboard, it’s expanding its reach across Twitch, YouTube, and beyond. Vertiqal’s CEO Jon Dwyer said the deal was more than just adding brands, it’s about combining audiences, sales networks, and cross-platform capabilities to create a much bigger digital advertising ecosystem.

The End of an Era With Enthusiast Gaming

This acquisition also signals the end of Luminosity’s run under Enthusiast Gaming. The Canadian holding company had owned the org since 2019, but its CEO made it clear earlier this year that Luminosity wasn’t part of its long-term future. Instead, Enthusiast will now turn its focus to publications like Pocket Gamer and Icy Veins.

Luminosity’s Legacy

Founded in 2015, Luminosity Gaming quickly became a household name in esports. The org first broke through in CS:GO, signing the Brazilian roster led by Gabriel “FalleN” Toledo and featuring stars like coldzera, fer, TACO, and fnx. That squad etched their names into history by winning MLG Columbus 2016, the first-ever Counter-Strike Major held on American soil.

While the roster left for SK Gaming soon after and went on to win back-to-back Majors, Luminosity’s place in esports history was already secured. The organisation stuck with the Brazilian scene until 2019, but never managed to reach the same heights again.

Outside of CS, Luminosity has remained active across multiple titles. The org currently competes in Apex Legends, League of Legends, and PUBG, and it also represents fighting game legend Dominique “SonicFox” McLean. In the past, it has also fielded squads in Call of Duty, Super Smash Bros., and Rainbow Six.

What Happens Next?

With Vertiqal Studios now steering the ship, questions remain over Luminosity’s competitive future. The organisation pulled out of Rainbow Six earlier this year after its cosmetics were removed from the in-game store, and its roster went on to play as “Orgless” in the North America League.

Given Vertiqal’s focus on digital content and platforms, it’s still unclear whether Luminosity will stay committed to esports in the long run or transition more into content creation and community building.

Either way, the acquisition is a big moment, both for Vertiqal Studios’ growth strategy and for Luminosity Gaming as it enters a brand new chapter in its storied history.