Scopely has acquired a majority stake in Loom Games, the Istanbul-based developer behind mobile hit Pixel Flow!. While the exact purchase price has not been disclosed, the deal reportedly values Loom Games at over $1 billion, marking a major milestone for the young Turkish studio.
The move brings Pixel Flow’s 20-person team into Scopely’s growing ecosystem, as the publisher continues to expand its global mobile portfolio.
Pixel Flow’s Rapid Rise In The Mobile Charts
Pixel Flow! only launched in late 2025, yet it has already attracted more than 10 million players worldwide. According to Scopely, the hybrid-casual puzzle game has also broken into the top 20 grossing charts in the United States, a rare feat for such a young title.
Scopely chief revenue officer and board member Tim O’Brien described the game’s early performance as “rare and impressive,” highlighting the team’s creativity, willingness to iterate quickly, and ability to immediately engage players in a crowded mobile market.
That early traction appears to have been a key factor behind the acquisition.
Loom Games To Retain Creative Autonomy
Loom Games was founded in 2025 by CEO Kübra Gündoğan and CTO Emre Çelik. Despite being less than two years old, the studio has already secured seed funding from investors including Arcadia Gaming Partners and e2vc, before now reaching unicorn valuation territory through this deal.
Gündoğan confirmed she will continue to lead Loom Games alongside Çelik. She said the partnership will allow the studio to maintain its creative autonomy while benefiting from Scopely’s wider operating system and expertise.
In her words, Scopely’s confidence in Loom’s hybrid-casual approach was “incredibly affirming,” and the agreement represents a significant milestone not just for the studio, but for Türkiye’s broader gaming ecosystem.
She added that the partnership marks the beginning of a new chapter for everything the team aspires to create, signalling plans to build on Pixel Flow’s early success rather than pivot away from it.
Scopely Expands Its Global Footprint
For Scopely, this acquisition continues a broader expansion strategy. The publisher, which is owned by Saudi state-backed investment vehicle Savvy Games Group, noted that the deal strengthens its footprint across the EMEA region.
O’Brien said the company is constantly exploring opportunities to bring more world-class teams and franchises into its ecosystem, and framed the Loom investment as part of that ongoing commitment.
Scopely has been actively growing its portfolio in recent years, including high-profile acquisitions and partnerships in the mobile space. Adding Loom Games gives it a fast-growing hybrid-casual studio with proven chart performance and a lean, agile team.
A Billion-Dollar Milestone For Türkiye’s Gaming Scene
Although financial terms remain undisclosed, the reported valuation of over $1 billion places Loom Games among the standout success stories in Türkiye’s rapidly expanding mobile sector.
The Turkish games industry has produced several global hits over the past decade, particularly in casual and puzzle genres. Pixel Flow’s rapid growth shows that hybrid-casual remains a viable and highly competitive segment when backed by sharp product iteration and strong monetisation strategy.
With Scopely’s resources behind it, Loom Games now has the backing to scale Pixel Flow further and potentially develop new titles under the same hybrid-casual philosophy.
The next few months will reveal how much operational integration takes place, but for now, Loom’s leadership has been clear that independence remains intact, even as it joins one of mobile gaming’s largest publishing ecosystems.