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Jimmy “MrBeast” Donaldson is taking his philanthropy to new ground – literally. On 14 August, the YouTube giant will stream on Kick for the first time, joining forces with Félix “xQc” Lengyel and Adin Ross in a marathon fundraiser for his clean water charity, TeamWater.

The goal? A massive US $5 million. And here’s the twist, they’re not ending the stream until it’s raised.

From Online Drama to Doing Good

This link-up didn’t come out of nowhere. A couple of weeks back, MrBeast stepped into the middle of a spat between xQc and fellow streamer Kai Cenat, inviting both to put their money where their mouths were by donating to TeamWater. While Cenat’s not in the mix this time, xQc’s sticking around, and he’s bringing Adin Ross with him.

The three have already thrown some serious cash at the cause in earlier streams, so this new Kick event feels like the natural next step. But it’s also a big move for MrBeast personally, he’s built his empire on YouTube, and now he’s testing the waters (pun intended) on one of Twitch’s biggest rivals.

What’s TeamWater?

Co-founded by MrBeast and ex-NASA engineer Mark Rober, TeamWater aims to give clean drinking water to two million people around the world. The campaign’s working in places like Malawi, Colombia, Nepal, and even underserved communities in the US. The goal for August is huge US $40 million and they’ve already got over 3,000 creators, brands, and high-profile names backing it.

Why This Matters for Kick

Kick’s been steadily trying to shed its edgy, anything-goes image and attract more mainstream talent. Signing Adin Ross early on and inking a massive (rumoured US $100 million) non-exclusive deal with xQc certainly helped. But MrBeast’s arrival? That’s next-level.

If the charity stream goes well and MrBeast keeps coming back, it could be a major boost for Kick’s reputation. especially since his audience is broad, family-friendly, and massive (421 million YouTube subs and counting). It also shows how platforms like Kick are leaning into big, event-style streams to pull in viewers.

How to Watch

The fundraiser kicks off Thursday, 14 August (no start time announced yet) and will run until the target’s hit, whether that’s hours or days. You can catch it on any of their Kick channels:

With three of the internet’s biggest names, a cause that matters, and the potential for streaming chaos if it drags on, this one’s going to be worth tuning in for, whether you’re there to donate, watch, or just see how long they last.