GameSquare has officially launched the FaZe Esports Pass, a brand-new digital membership designed to transform how fans interact with one of the world’s most recognisable esports organisations. Built in partnership with Clout, the FaZe Esports Pass blends gaming culture, digital collectibles, and community-driven engagement into a single, evolving platform.
Today, we announced the launch of @FaZeEsports Pass in partnership with @playclout.
The FaZe Esports Pass, located on the Clout platform, introduces a new, scalable digital product designed to deepen fan engagement, expand recurring revenue streams, and unlock a long-term,… pic.twitter.com/vzlN4tTpkw
— GameSquare Holdings Inc. (@GSQHoldings) November 21, 2025
Season 1 is already live on Clout for iOS and Android users, and it runs through 18 February 2026.
A New Era of Fan Engagement
The FaZe Esports Pass is designed as an all-access digital membership that rewards fans for how they interact with the organisation. Inside the Clout platform, members can take part in challenges, earn exclusive rewards, and progress through a battlepass-style system that offers real items and unique drops.
For fans, it means more than just following FaZe online. The pass turns their engagement into a gamified journey that feels like an extension of the esports and gaming worlds they already love.
Justin Kenna, CEO of GameSquare, highlighted that the launch is a major step forward in their digital strategy. He described the pass as an interactive, reward-driven experience that boosts monetisation and strengthens FaZe’s brand across the wider GameSquare ecosystem.
How the FaZe Esports Pass Works
The platform is built around three pillars: engagement, rewards, and progression. Fans can play, earn XP, collect coins, and redeem items in a marketplace tailored specifically for FaZe supporters.
According to GameSquare and Clout, the membership offers:
- A new recurring digital revenue stream through season-based memberships
- Exclusive rewards, challenges, and brand integrations
- A scalable foundation for future collaborations across GameSquare properties
- High-margin digital rewards and easy onboarding
- A direct engagement channel between FaZe Esports and millions of fans
With the marketplace set to expand each season, fans can expect more reward tiers, partner integrations, and cross-platform features in the future.
Why This Partnership Matters
FaZe Esports and Clout are no strangers to working together. Their previous collaboration with Zoned in 2024 showed both companies share a long-term interest in fan-focused digital products. The new membership system builds on that foundation and positions FaZe for sustainable revenue growth beyond traditional sponsorships and esports winnings.
Stu Porter, CEO of Clout, says the pass represents the next evolution of fandom. He explains that fans want to be part of the story and be rewarded for the way they engage, and the Clout platform allows them to do exactly that.
FaZe Clan’s Growing Digital Footprint in 2025
This launch also comes during a major period of expansion for FaZe. The organisation has strengthened its commercial partnerships, including a recent revenue-boosting deal with Rollbit, and rebranded its Call of Duty League franchise to FaZe Vegas ahead of the next season.
With esports organisations increasingly shifting toward digital products and community platforms, the FaZe Esports Pass positions GameSquare to compete in a rapidly changing landscape.
How to Join Season 1
Season 1 of the FaZe Esports Pass is open now and runs until 18 February 2026. Fans can sign up directly through Clout on iOS or Android and start collecting rewards immediately.
As GameSquare continues building out its digital offerings, future seasons promise even deeper integrations, extra benefits, and more ways for fans to get involved.