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FlyQuest had fans convinced they were about to bow out of competitive League of Legends, but instead the North American org pulled the curtain back on a brand-new fashion collab with Von Dutch.

The drama kicked off when FlyQuest dropped a cryptic post on X, reflecting on the massive changes in the League ecosystem. The team pointed to the exits of long-time giants like Team SoloMid, Counter Logic Gaming, Evil Geniuses and most recently 100 Thieves, saying they needed to reflect on their own future. The post had fans bracing for another big departure from the NA scene.

Instead, the reveal turned out to be a sharp marketing move. FlyQuest announced a full-on merchandise collaboration with Von Dutch, leading with the bold slogan “League is Dead. Long Live the League.”

The Collection

The FlyQuest x Von Dutch line leans hard into dark, gothic vibes, with black knit sweaters, graphic tees and caps covered in edgy lettering. One of the standout designs carries the phrase “League is Dead” in gothic script, a nod to the ongoing debate around the state of the North American League scene.

FlyQuest Von Dutch collaboration

Image Credit: FlyQuest / Von Dutch

The launch campaign included a video that doubled down on the theatrics, showing gravestones for fallen NA teams while current FlyQuest players modelled the gear. It’s available now via the official FlyQuest store.

Community Reactions

The stunt definitely got people talking. Some fans praised the creativity and gutsiness of the campaign, while others couldn’t help but point to the reality of the region’s struggles.

Christopher “PapaSmithy” Smith, FlyQuest’s President and Chief Gaming Officer, defended the messaging. He shared on X that when he first entered esports over a decade ago, people told him League of Legends was already dying. “Being a one-eyed believer in League of Legends got me this far,” he said. “League is dead, long live League!”

Context Around NA League

The buzz comes at a tough time for the North American League of Legends scene. The Legends of the Americas (LTA) North Split 2 pulled in the lowest peak viewership across all major regions, with numbers dipping below even the LCP. It’s a far cry from the height of the LCS era and continues to fuel concerns about the game’s popularity in NA.

Still, FlyQuest isn’t going anywhere. The team remains one of North America’s top contenders and is set to compete at Worlds 2025 in China this October. With the tournament running from 14 October to 9 November, fans will be watching closely to see if FlyQuest can carry both its new branding swagger and gameplay momentum onto the biggest stage in League esports.