Lee Sang-hyeok, better known to fans worldwide as Faker, is closing out 2025 with another high profile collaboration, this time partnering with McDonald’s Korea for a festive charity campaign built around the return of the Lucky Burger.
기다리던 행운이 온다!
맛있게 먹기만 해도 기부가 되는
세상 가장 맛있는 기부, 행운버거®12월 26일!
내일부터 맥도날드에서 만나보세요✨ pic.twitter.com/uh0SHaiWIa— 맥도날드(McDonald’s) (@KOR_McDonalds) December 18, 2025
The legendary mid laner and long time face of T1 appears as the main promoter for McDonald’s Korea’s end of year initiative, blending esports star power with a feel good cause that has already caught the attention of fans across South Korea.
The Lucky Burger Returns on December 26
According to a translated version of McDonald’s Korea’s latest promotional video, the Lucky Burger officially returns to menus on December 26, 2025. The limited time item is part of a seasonal charity drive, where a portion of each sale is donated to Ronald McDonald House Charities Korea, an organisation that supports families with seriously ill children.
The campaign’s Korean slogan loosely translates to, “Just eating deliciously leads to donations,” describing the Lucky Burger as “the world’s most delicious donation.” It is a simple message, but one that has resonated strongly with local fans.
Faker Takes Centre Stage in the Advertisement
The advertisement itself keeps things light and playful. Faker is shown ordering the Lucky Burger, taking his first bite, and clearly enjoying it. He then flashes a thumbs up before delivering the iconic “ba da ba ba ba” jingle, a moment that League of Legends fans quickly latched onto.
Social media reactions were overwhelmingly positive, with many South Korean fans joking that they would be eating nothing but the Lucky Burger for the duration of the promotion, purely because of Faker’s involvement.
A Familiar Role for Korea’s Biggest Esports Icon
Faker’s appearance in the McDonald’s campaign is hardly a surprise. Over the years, he has become one of South Korea’s most recognisable gaming figures, regularly collaborating with major brands across food, tech, and gaming. From hardware launches to in game cosmetics, his reputation extends far beyond the League of Legends scene.
This latest partnership reinforces his status as a mainstream cultural figure, while also tying his image to a charitable initiative during the holiday season.
Fans React With Excitement and Support
Online discussions around the campaign have been filled with praise, humour, and genuine enthusiasm. Many fans described the advert as wholesome, while others applauded McDonald’s Korea for using Faker’s influence to support a meaningful cause.
With the Lucky Burger available for a limited time only, the campaign is expected to draw strong interest, both from regular customers and esports fans eager to support Faker and contribute to charity in the process.