Berlin International Gaming (BIG) has unveiled a fresh partnership with German gaming drink brand LevlUp, marking another major addition to its growing list of sponsors. The deal, facilitated by the BrightUp agency, sees LevlUp become the Official Performance Drink Partner of BIG across several key esports titles, including Counter-Strike 2, Trackmania, and Fortnite.
Powering Performance On and Off the Stage
Under the new partnership, LevlUp will provide its performance-focused beverages to BIG’s Bootcamp and Esport Factory in Berlin, ensuring players stay refreshed and energised during intense training sessions. The collaboration will also bring LevlUp branding to BIG’s player jerseys, prominently displayed on the shoulder area, as well as across social media platforms and digital content.
In addition to visibility, the partnership focuses heavily on community engagement. Fans can look forward to interactive events, social media activations, and even the development of exclusive drink flavours, co-created by LevlUp and BIG’s players.
BIG CEO Daniel Finkler expressed his enthusiasm for the collaboration, calling LevlUp a “perfect fit” for the organisation.
“LevlUp is a perfect fit for BIG, sharing our focus on performance and community,” Finkler said. “It’s a strong statement to see one of Europe’s leading gaming drink brands invest so clearly in German esports. Together, we’ll create unique formats that truly add value for our fans.”
LevlUp Expands Its Esports Footprint
While this is LevlUp’s first official partnership with an esports organisation, the brand is no stranger to the gaming industry. Founded in 2018, LevlUp has previously collaborated with Twitch and gaming chair manufacturer noblechairs. The company was acquired by Glanbia Nutritionals in 2021, and has since become one of Europe’s most recognised gaming-focused beverage brands.
This partnership with BIG signals a stronger push into the esports scene, with LevlUp looking to connect directly with competitive gaming communities.
BIG’s Growing Brand Portfolio
For BIG, 2025 has been a year of consolidation and expansion on the partnership front. The organisation recently extended its long-running collaboration with SkinBaron, a Counter-Strike skin marketplace, marking six years of working together. BIG has also teamed up with GreenMedical and Four 20 Pharma to support educational initiatives around doctor-supervised medicinal cannabis use.
The team’s partner lineup now features an impressive range of brands, including Acer Predator, Backforce, Philips OneBlade, Logitech G, Pizza Hut, UNLTD, BWI, and more.
Despite a challenging period in competition, currently ranked 38th in Valve’s Regional Standings for October, BIG continues to build its presence both on and off the stage, reinforcing its position as one of Germany’s most influential esports organisations.
A Toast to What’s Next
With LevlUp joining the fold, BIG is aiming to energise not only its players but also its growing community of fans. Through collaborative drink creations, digital engagement, and content initiatives, the partnership is set to deliver a blend of performance, creativity, and fan-focused experiences that align perfectly with BIG’s vision for the future.