A new era begins for 100 Thieves as the organisation makes its long-awaited return to Counter-Strike, this time under the banner of 100 Thieves Roobet.

A Landmark Comeback

After more than five years away from the Counter-Strike scene, 100 Thieves is officially back, announcing its entry into Counter-Strike 2 (CS2) through a major multi-year partnership with Roobet. The deal marks one of the biggest collaborations in the organisation’s history and signals a fresh chapter for the North American esports and lifestyle brand.

The new roster will compete under the name 100 Thieves Roobet, a nod to the presenting and naming rights sponsor driving this comeback. This partnership isn’t just a sponsorship, it’s a statement of intent, one that places 100 Thieves back on the global stage of one of esports’ most storied titles.

“Counter-Strike has always been a cornerstone of esports, and CS2 has sparked new energy worldwide,” said Jacob Toft-Andersen, President of 100 Thieves. “Europe is at the centre of that community, and by establishing a permanent home there, we’re committing to doing this the right way. With Roobet as a partner, we’re building something our fans can be proud of.”

Establishing a European Base

As part of this partnership, 100 Thieves will set up a brand-new training facility in Serbia, serving as both a competitive hub and a content creation space. The facility will allow players, streamers, and creators to collaborate and produce content within the heart of the European Counter-Strike community.

This marks 100 Thieves’ first major expansion outside the United States, representing a significant step towards becoming a truly global organisation.

“Counter-Strike has always been close to our hearts at Roobet,” said Allen Temiz, Director of Partnerships at Roobet. “Our founding team met playing CS online, so this partnership with 100 Thieves feels like coming home. Joining forces to launch 100 Thieves Roobet is not just a business move, it’s a passion project rooted in the very DNA of our company.”

Giving Back to the Community

Beyond competition, 100 Thieves and Roobet are making their comeback about more than just winning trophies. Both organisations have pledged to give back to the community, with donations planned for each player revealed on the roster, each going to a charity of that player’s choice.

Additional charitable initiatives are expected to roll out alongside team milestones throughout the season, reinforcing the message that 100 Thieves’ return is about building something meaningful and lasting.

A Familiar Name, A New Chapter

Founded in 2017 by Matthew “Nadeshot” Haag, 100 Thieves has grown into one of the world’s premier gaming lifestyle brands, known for its success across esports titles like VALORANT and League of Legends, as well as its apparel line and creator network.

This will be the organisation’s third stint in Counter-Strike. Their first attempt came in 2017 with the ex-Immortals roster, which never took the stage, and their second in 2019 with an Australian lineup that found success before disbanding in 2020.

Now, with CS2 ushering in a new era for competitive Counter-Strike, 100 Thieves is back and ready to build something lasting. Rumours have already begun swirling about potential roster signings, including reports that Håvard “rain” Nygaard could be the first name on the list, though no official players have been confirmed yet.

A Safe, Responsible Partnership

While Roobet is best known as a crypto casino and sportsbook with operations across Canada, Mexico, Europe, and South America, 100 Thieves has made it clear that no gambling streams or betting-related content will feature on its social media or content channels.

Instead, the focus will be on competition, entertainment, and fan engagement, staying true to the 100 Thieves brand and its community-first values.

What’s Next for 100 Thieves Roobet

Further details about the new team roster and competitive schedule will be announced in the coming months, but one thing’s certain, 100 Thieves’ return to Counter-Strike has already reignited excitement across the esports scene.

With a powerful partner, a European hub, and a community-focused mission, 100 Thieves Roobet is poised to make a big impact in the world of CS2.