Home

North American esports organisation 100 Thieves has revealed a new collaboration with the hit anime Demon Slayer, sending fans into speculation mode after teasing “Enter the Infinity Compound” on social media.

The crossover was officially announced on X (formerly Twitter) with the date September 5, 2025, lining up neatly with the upcoming Demon Slayer Infinity Castle movie, which premieres on September 12. The wording strongly hints at a tie-in event, and given that the teaser also shows off the 100 Thieves Compound in Los Angeles, there’s every chance that fans can expect something happening at their massive 15,000-square-foot venue.

Adding fuel to the hype, anime media distributors Aniplex are tagged in the announcement, confirming their involvement. This suggests the collab could go beyond just clothing and lean into event activations as well.

Merchandise leak hints at apparel drop

While the announcement itself didn’t reveal specific details, leaks have already given us an early look. Six days ago, streamer daeunttv posted photos thanking 100 Thieves Apparel for sending over the unreleased collection. The images show two Demon Slayer-themed shirts, confirming that merchandise is at least part of the partnership.

 

100 Thieves Demon Slayer collaboration

Upcoming 100 Thieves x Demon Slayer Merch | Image Credit: @daeunttv on Instagram

100 Thieves Demon Slayer collaboration

Upcoming 100 Thieves x Demon Slayer Merch | Image Credit: @daeunttv on Instagram

This follows a wider trend in esports and anime collaborations. Just last year, Team Liquid worked with Demon Slayer on a full apparel collection, while Cloud9 teamed up with One Piece, and Sentinels dropped a Haikyuu!! collab.

It’s not just esports either. Demon Slayer itself has been everywhere lately, with a Fortnite x Demon Slayer collaboration rumoured to arrive later this season. Between that and the upcoming Infinity Castle movie, it’s safe to say the franchise is having a huge cultural moment.

100 Thieves are no stranger to the anime world either. Back in 2023, they released a Dragon Ball Z-inspired collection, and in 2022 they partnered with Attack on Titan for another limited drop. It’s clear the organisation knows how much anime resonates with the esports community.

Anime and esports go hand-in-hand

These collaborations keep happening for a reason. Both esports and anime share huge overlapping fan bases. From Crunchyroll launching My Hero Academia merch with FURIA and TSM, to the Esports World Cup in Riyadh featuring anime-themed events, the connection between the two scenes just makes sense.

It’s not just esports either. Video games are also jumping on the anime train. PUBG Mobile recently ran an Attack on Titan event, and Overwatch 2 has rolled out anime-inspired skins from One Punch Man, Cowboy Bebop, My Hero Academia, and Gundam.

What to expect from the collab

For now, fans will need to wait until September 5 to get the full reveal of what 100 Thieves x Demon Slayer has in store. With the Infinity Castle movie dropping a week later, and with Aniplex involved, this collaboration looks like it could be more than just another merchandise line.

Whether it’s an event, an apparel drop, or something bigger, one thing’s certain, anime and esports crossovers aren’t slowing down anytime soon.