German esports organisation Unicorns of Love has announced a new crowdfunding campaign that will see up to 11 percent of the company opened to its community, giving fans the chance to become co owners of the club for the first time.
.@UnicornsOfLove 🇩🇪 ouvre 11% de son capital à la communauté !
Le club, via @Crowdcube, permet à quiconque d’investir, devenant co-propriétaire du club.
Et cela à partir de quelques dizaines de dollars.@FNATIC 🇬🇧 avait fait la même démarche en 2020 et avait levé autour de $2M… pic.twitter.com/vHyQd61cDx— Varizan (@VarizanTom) December 29, 2025
The organisation confirmed the move on social media, with early access registration now live via crowdfunding platform Crowdcube, and the investment round expected to begin in the coming days. Entry is set at a relatively low level, allowing supporters to invest from just a few dozen dollars.
A First for the Unicorns of Love Community
According to the announcement, this marks the first time Unicorns of Love has offered an equity stake in the organisation to the public. The club framed the decision as a way to deepen its long standing connection with fans, many of whom have followed the team since its early amateur days.
“It all started with five amateur players, a crazy name, and even crazier picks,” the organisation said. “For the first time, we’re opening up to the community and offering up to 11 percent of the company to those who helped build this journey. We want you to own a real stake in our future.”
While the funding round has yet to officially open, Unicorns of Love has not disclosed how much capital it is aiming to raise.
From EU LCS Fan Favourites to Prime League Contenders
Founded in 2014, Unicorns of Love quickly became one of Europe’s most recognisable League of Legends teams. The organisation earned promotion to the EU LCS in 2015 and built a reputation for bold drafts and entertaining play, finishing runners up in the Spring splits of both 2015 and 2017.
That early roster featured players who would go on to become household names, including Tristan ‘PowerOfEvil’ Schrage, Zdravets ‘Hylissang’ Galabov and Tamás ‘Vizicsacsi’ Kiss. Despite its popularity, the organisation was not selected as a franchise partner when Riot Games launched the LEC in 2019.
Since then, Unicorns of Love has remained active across the League of Legends ecosystem, competing in the LCL before returning its focus to Germany’s Prime League. Highlights from this period include qualification for three League of Legends World Championships between 2019 and 2021, as well as Prime League titles in Summer 2022, Spring 2023 and Summer 2024.
More recently, the team came close to a return to the top tier after a strong EMEA Masters run, though it ultimately fell short of securing a place in the new LEC Versus event for 2026.
Esports and the Rise of Fan Investment
Unicorns of Love is not alone in turning to fan driven funding models. Back in 2020, UK based organisation Fnatic ran a successful Crowdcube campaign, raising around $2 million from roughly 3,500 contributors after opening a portion of the business to public investment.
More recently, North American organisation Sentinels raised close to $200,000 through a StartEngine campaign, highlighting a growing trend of esports teams exploring alternative funding routes beyond traditional investors.
For Unicorns of Love, the move represents both a financial opportunity and a symbolic step, reinforcing its identity as a community driven organisation at a time when its competitive ambitions are once again on the rise.