Home

FaZe Clan has locked in one of the biggest sponsorship deals in esports history, with Rollbit increasing its commitment to the team under parent company GameSquare Holdings.

The partnership, which first began in 2024, has now grown to $3.25 million annually, up from the previous $1.75 million agreement. As part of the new terms, Rollbit’s logo will take the prime centre patch position on FaZe Clan’s Counter-Strike jerseys, ensuring maximum visibility across tournaments and broadcasts.

This marks the third expansion of Rollbit’s sponsorship since the original deal was signed, underlining just how valuable FaZe remains as a global esports brand. The crypto and NFT casino has made no secret of its ambition to back some of the biggest names in gaming, and FaZe’s worldwide reach makes the organisation a perfect fit.

Strengthening GameSquare’s Web3 push

For GameSquare, the move ties directly into its Web3 growth strategy, which generated over $8 million in new annual revenue during the third quarter of 2025 alone. The company has been aggressively building partnerships in the Web3 space, including agency-of-record deals with Rekt Brands ($2 million) and the Animecoin Foundation ($2.5 million), as well as launching its own treasury management platform earlier this year.

Justin Kenna, CEO of GameSquare, described the deal as another milestone in the company’s strategy.
“This agreement underscores the strength of FaZe Clan Esports as the world’s leading esports brand and the value of GameSquare’s unique platform that brings together esports, media, and Web3,” Kenna said. “By deepening our relationship with Rollbit, we are adding another record-setting partnership that enhances profitability and validates our strategy to build sustainable, high-growth businesses at the intersection of culture and technology.”

Rollbit’s growing role in esports

Sam Norman, Head of Partnerships at Rollbit, said the expansion reflects the brand’s confidence in FaZe’s continued impact on competitive gaming.
“Expanding our partnership with FaZe Clan Esports marks another milestone in Rollbit’s journey to be at the forefront of global esports,” Norman explained. “Since our initial deal in 2024, FaZe has consistently delivered unmatched reach and engagement, helping Rollbit connect with one of the most dynamic audiences in digital entertainment.”

Founded in 2020, Rollbit has quickly grown its footprint in both online gaming and sports partnerships. The expanded FaZe sponsorship further cements its presence in the esports world, while giving the team a financial boost to stay competitive on the global stage.

With FaZe Clan’s iconic status and Rollbit’s growing ambitions, this deal not only reinforces one of the most lucrative sponsorships in esports but also highlights the increasing role Web3 companies are playing in shaping the future of gaming.