A Week-Long Celebration for Fans Before Worlds 2025

As the 2025 League of Legends World Championship heads to China, Riot Games is bringing the hype straight to the streets of Chengdu. From November 4 to 9, the League of Legends Carnival will take over Chunxi Road’s Yinshi & Yingjia Plaza and IFS, transforming the city into a vibrant playground of esports, music, food, and fandom.

The League of Legends Carnival lands in Chengdu!

Everything you need to know about the multi-day festival celebrating #Worlds2025: https://t.co/Z3KBH3EBqY pic.twitter.com/kBIC03XqST

— LoL Esports (@lolesports) November 4, 2025

Running from 2–9 pm CST each day, the Carnival is more than a fan event—it’s a full-blown festival that celebrates the connection, competition, and community that make League of Legends a global phenomenon.

A Universe of Experiences for Every Summoner

The League of Legends Universe Experience will host more than 100 pro players and streamers from LoL, TFT, Wild Rift, and Fight for the Golden Spatula, all gathering to deliver live entertainment and interactive fun throughout the week.

Image Credit: Riot Games

Eight themed zones will be scattered across downtown Chengdu, each packed with unique attractions for fans:

• Legends Avenue: Meet international and LPL pros face-to-face.
• We Are the League Zone: Take on fan challenges and show off your Summoner skills.
• IFS Rooftop Pandas: Connect with fellow fans who share a love for Chengdu’s most famous residents.
• TFT Teahouse and Choncc’s Lucky Park: Enjoy strategy games or make wishes in a cosy, themed setting.

Visitors can also pick up their League Identity Card, check in at various interactive machines, and collect stamps across four event locations to redeem a commemorative LoL Carnival ticket—a perfect keepsake from Worlds 2025.

Watch the Worlds 2025 Finals Live Across Chengdu

The excitement doesn’t stop at fan booths. On November 9, several Carnival locations will broadcast the Worlds 2025 Finals live, so fans can witness the crowning of a new champion together.

Will T1 once again lift the Summoner’s Cup, or can KT Rolster rise to defend Korea’s dominance? Chengdu will be watching it unfold, side by side.

Meet the Makers of League of Legends

Ever wanted to chat with the people behind your favourite champions or game modes? The Meet & Greet Booth will feature Riot Games developers ready to answer fan questions, share behind-the-scenes stories, and talk all things League, from the earliest seasons to the latest updates.

And for ARAM lovers, the ARAM Balance Booth offers a dream opportunity: pitch your own balance changes to Riot’s devs and see them implemented in a custom match for players to try out.

Massive Partner Activations and Giveaways

From November 7–9, twelve major partners of LoL Esports will host special activations across the Carnival. Expect photo ops, challenges, livestreams, and exclusive merchandise drops—all celebrating the Worlds spirit.

Here’s what to look out for:

• Amazon Web Services (AWS): Discover Kiro, AWS’ new AI development tool, and grab exclusive merch plus up to $200 in credits for new users.
• Esports World Cup: Experience the Riyadh stage highlights, snap exclusive Polaroids, and see the crushed LoL Club Keys from EWC 2025 up close.
• Mastercard: Meet LPL stars, take photos with cosplayers, and get limited-edition Worlds ‘25 merch. Plus, check out the new League of Legends Passion Card from Mastercard and China Merchants Bank.
• Mercedes-Benz: Admire the CLA Art Piece inspired by the Summoner’s Cup, see the official Championship Ring, and earn collectible T-shirts and items.
• OMEN: Try the OMEN 16 LoL Limited Edition Laptop and OMEN 25 Monitor, play live, and capture the moment in their graffiti photo zone.
• OperaGX: Test your reflexes at the Hand SpaWN challenge and claim custom hand art themed around your rank.
• OPPO: Visit the Find X9 series showcase on Chunxi Road for a chance to win Finals tickets and limited-edition LoL merchandise.
• SecretLab: Sit like the pros in the TITAN Evo Worlds 2025 Edition chair, and earn an exclusive lanyard when you post a photo at the booth.
• Durex: Join fun games like the high jump challenge to win Finals tickets and unique collectibles.
• JD.com: Join live booth streams via the JD app and win prizes through interactive challenges.
• Li-Ning: Purchase the official LPL jerseys and personalise them with on-site printing.
• Momchilovtsi Yogurt by Bright Dairy: Try themed “Esports Battle” mini-games and cheer for your favourite Worlds teams.

A Celebration of Esports and Chengdu’s Spirit

Riot Games describes the event as “where esports passion, local street flavours, and Chengdu’s creative spirit collide.” It’s a fitting tribute to how far the global League community has come, transforming from an online game into a living, breathing culture that connects millions worldwide.

With interactive zones, major brand showcases, and live Finals watch parties, the LoL Carnival in Chengdu is set to be the perfect lead-up to the Worlds 2025 Grand Finals, and an unforgettable week for every Summoner lucky enough to attend.

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