Taking attention to detail and precision to a new level, FUJIFILM releases a first in its telephoto lens technology with this new addition to its highly recognised GF lens range.

The new FUJINON GF100-200mmF5.6 is the first GF telephoto lens to offer a 35mm focal range equivalent of 79-158mm. Ideal for landscape and nature photographers, the lens is capable of capturing the atmosphere of any scene through a combination of high-resolution performance and rich bokeh effect.

FUJIFILM NZ X Series specialist Craig Robertson says the GF range is already highly praised by photographic professionals for its ability to capture high levels of detail and three-dimensional feel within a compact body.

“This is a world-class lens that will delight serious photographers. The GF100-200mmF5.6 offers the freedom to roam, ditching the tripod thanks to the powerful image stabilising technology.

“This lens is also equipped with weather resistant construction, ensuring it endures the toughest of conditions without sacrificing image quality,” says Robertson.

FUJIFILM’s GF lens range owes its quality to the finest optical design and product technologies resulting in high-resolution and rich tonal reproduction.

The latest addition joins eight other lenses in the GF range, which also includes the GFX 50S and the recently released GFX 50R camera bodies. All lenses, including the GF100-200mmF5.6 preserve FUJIFILM’s key notion of producing compact, lightweight bodies without compromising the final product.

The FUJINON GF100-200mmF5.6 has an indicative price of $3,749 NZD and will be available to purchase in New Zealand on February the 14th, 2019 from specialist photographic dealers nationwide.

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Sony, the leader in full-frame mirrorless cameras and lenses, is increasing its flagship lens line-up to 30, with the introduction of the highly anticipated 24mm F1.4 Prime G Master.

Expertly engineered to deliver best in class performance across all aperture settings, the new FE 24mm F1.4 GM (model SEL24F14GM) utilises Sony’s specialist advanced optical technologies to satisfy the needs of the most demanding photographers. It features a compact and lightweight design with a filter diameter of φ67mm and measures just 75.4mm x 92.4mm, weighing a mere 445g. Meeting the strict standards for G Master status, the FE 24mm F1.4 GM combines the high resolution and beautiful bokeh that are the signature of the G Master series.

Head of Digital Imaging, Sony ANZ, Jun Yoon said, “As the number one full-frame mirrorless range in Australia, Sony is thrilled to be adding the 24mm F1.4 Prime G Master lens to our flagship line-up, which now totals an impressive 30 native lenses and 7 camera bodies. The Alpha full-frame mirrorless system offers an unrivalled range of creative possibilities whether you are a photography enthusiast, professional or video content creator.”

Sony will continue to evolve its lens line-up in order to meet the demands of all types of photographers, videographers and multi-media creators, with a range of different offerings to maximise the power of the innovative α camera line-up.

Realising consistently high resolution across the entire frame, even at F1.4, the FE 24mm F1.4 GM boasts a new optical design comprising 10 groups with 13 elements featuring two XA (extreme aspherical) elements and three ED (Extra-low Dispersion) elements. The incorporation of two XA elements effectively suppresses sagittal flare so that point light sources are accurately reproduced, making the FE 24mm F1.4 GM a compelling proposition for star-scape photographers. Sony’s unique Nano AR Coating is applied to reduce flare and ghosting for impressive clarity, even in landscape shots where the position of the sun is often problematic with a normal lens.

This industry leading performance has been packaged in an extremely compact and lightweight body weighing just 445g. For landscape photographers who often have to walk for long distances to get to the perfect shooting spot, this provides a welcome reduction in the weight that they have carry, an advantage that is further compounded when the FE 24mm F1.4 GM is paired with one of Sony’s award winning α7 / α9 bodies. This lightweight package has been realised in part by the development of a new high power DDSSM (Direct Drive SSM) which delivers approximately three times greater thrust than the previous DDSSM, enabling fast response, high positioning accuracy and quiet operation for both stills and movie shooting.

In addition to its landscape and stars-cape shooting abilities, the FE 24mm F1.4 GM also has excellent close up performance of 0.24 metres (0.79ft.) and delivers soft and natural bokeh. As a member of Sony’s flagship G Master series lenses, the new lens features an incredible level of image quality and bokeh. As bokeh quality is directly affected by spherical aberration and axial and lateral chromatic aberration that can also cause colour bleeding, all of these factors are painstakingly controlled at the design and manufacturing stages and each lens is individually tested and adjusted to achieve maximum image quality and bokeh.

Furthermore, the FE 24mm F1.4 GM includes a number of professional controls aiding ease of operation for both stills and movie shooting. An aperture ring allows direct, intuitive aperture control whilst an aperture click switch makes it possible to enable or disable click stops as required. The focus ring features Linear Response MF for fine, responsive manual focus control, giving the user the control immediacy needed for fast, accurate manual focusing. The focus hold button is customisable and a focus mode switch makes it possible to quickly select auto or manual focus to match changing shooting conditions.

Availability and pricing for the FE 24mm F1.4 GM will be confirmed shortly.

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Close up photographers can now explore and capture even the tiniest details with the release of Fujifilm’s new macro lens. The FUJINON XF80mmF2.8 R LM OIS WR Macro Lens is now available in New Zealand and joins a massive XF lens line-up bringing the first 1.0x magnification mid-telephoto macro lens for X-Series mirrorless cameras.

The new macro lens achieves high resolving power at the focus point and beautiful bokeh, making it optimal for shooting flowers and insects. Combine this lens with Fujifilm’s unique Film Simulations, such as Velvia, for truly stunning close up photographs. New Zealand X-Series specialist Craig Robertson says the new 80mm lens will be another great addition to the FUJINON line up, already renowned for their outstanding image quality.

“This lens is going to enable people shooting X-Series to be able to take their photography to new levels of detail and create quality, close-up images in true 1 to 1 reproduction,” says Robertson. The FUJINON XF80mmF2.8 features a focal length equivalent to 122mm (on a 35mm format), a maximum aperture of F2.8, and 1.0x magnification factor.

Designed to be versatile and to suit all photography styles, users can shoot on a tripod or hand-held with the help of the Optical Image Stabilizer system suppressing shift shake. The lens also provides fast and silent Auto Focus with a clever system of linear motors. Suitable for use in a wide range of outdoor shooting conditions, the FUJINON XF80mmF2.8 can operate in temperatures as low as -10°C. and is weather and dust resistant.

The exterior design is luxurious yet robust for a premium feel. The aperture and focusing rings have been designed for maximum comfort and usability.
Robertson says there are also more lenses to come, with the recent announcement of the X Mount Lenses roadmap.

“Fujifilm has unveiled the latest development roadmap and with this, details of an ‘Ultra Wide Angle Zoom Lens’ and a ‘Telephoto Prime Lens’. Fujifilm will continue to expand the lens line to support a wide range of photography styles and requirements,” says Robertson. Robertson notes that photographers shooting with older X-Series cameras will also be able to enjoy the
new lens. “The latest free firmware update ensures previous X-Series models are ready to go with the Auto Focus system of XF80mm as Fujifilm is dedicated to continuing to support our older cameras,” says Robertson.

The new FUJINON XF80mm Macro Lens retails for RRP$1999 (NZD) and is available now from authorised FUJIFILM dealers nationwide.

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