Apple today announced iPhone SE, a powerful new iPhone in an iconic design, with exceptional capabilities and performance at an incredible price.

iPhone SE comes in a compact and durable design, and together with iOS 15, delivers a seamless user experience. The new iPhone SE features impressive upgrades including the performance of A15 Bionic, which powers advanced camera capabilities and makes nearly every experience better, from photo editing to power-intensive operations like gaming and augmented reality. Along with 5G, longer battery life and improved durability, iPhone SE comes in three stunning colours, midnight, starlight and (PRODUCT)RED.

“iPhone SE has been an incredibly popular choice with our existing users and for new iPhone customers, thanks to its iconic design, exceptional performance and affordable price. This year we’ve built the most powerful and durable iPhone SE yet, with better battery life thanks to A15 Bionic, the same chip as our iPhone 13 line-up that also unlocks advanced camera features like Smart HDR 4, Photographic Styles and Deep Fusion,” said Kaiann Drance, Apple’s vice president of Worldwide iPhone Product Marketing. “And with 5G, iPhone SE gives users faster downloads and uploads, higher-quality video streaming, real-time interactivity in apps and much more. Delivering the latest generation of technology and performance at this price is something only Apple can do.”

iPhone SE is as durable as it is beautiful, and features an aerospace-grade aluminium and glass design, now with the toughest glass in a smartphone on the front and back, the same as on the back of iPhone 13 Pro and iPhone 13.

Rated IP67 for water and dust resistance, iPhone SE is designed to protect against spills. iPhone SE features the familiar Home button with Touch ID, an easy, private and secure alternative for logging in to apps, authorising App Store purchases, making Apple Pay transactions and more.

The power of Apple silicon delivers industry-leading performance and cutting-edge capabilities to iPhone. The lightning-fast A15 Bionic, introduced with iPhone 13, comes to iPhone SE and makes nearly every experience better, from launching apps to handling demanding tasks with ease.

A15 Bionic packs a powerful 6-core CPU, the fastest CPU in a smartphone, with two high-performance cores and four high-efficiency cores, making iPhone SE up to 1.8x faster than iPhone 8, and even faster compared to older models. The 16-core Neural Engine is capable of 15.8 trillion operations per second, enabling faster machine learning computations for third-party applications, as well as unlocking features for iPhone SE like Live Text in the Camera app with iOS 15, and on-device dictation. Perfect for photography, gaming and augmented reality experiences, A15 Bionic makes every action feel fluid.

Built for efficiency, A15 Bionic works in conjunction with the latest-generation battery chemistry and tight integration with iOS 15 to enable better battery life on iPhone SE. Even with its compact form factor and new technologies like 5G, iPhone SE has longer battery life than the previous-generation and older 4.7-inch iPhone models. iPhone SE is compatible with Qi-certified chargers for wireless charging, and also supports fast charging.

iPhone SE features an all-new camera system powered by A15 Bionic, with a 12-megapixel ƒ/1.8 aperture Wide camera that offers incredible computational photography benefits, including Smart HDR 4, Photographic Styles, Deep Fusion and Portrait mode.4 Introduced with iPhone 13 Pro and iPhone 13, Smart HDR 4 uses intelligent segmentation to apply different adjustments for colour, contrast and noise to the subject versus the background.

This ensures faces are properly exposed in challenging lighting, and renders people in the same photo individually, with different adjustments optimised for lighting and skin tone for each person. Photographic Styles allows users to bring their personal photo preferences to every image while still benefitting from Apple’s multiframe image processing.

Preset and customised preferences work across scenes and subjects, and unlike a simple filter, intelligently apply the right adjustments to parts of the photo to ensure the important elements, like different skin tones, are preserved. Deep Fusion uses advanced machine learning to do pixel-by-pixel processing, optimising for texture, details and noise in every part of the photo. The image signal processor in A15 Bionic delivers significantly improved videos with reduced noise, particularly in low light, with better white balance and truer skin tone.

5G allows users to take advantage of the latest generation of wireless technology, with faster uploads and downloads, lower latency and better experiences in more places, like seeing family with higher-quality HD FaceTime calls, even when on mobile data and not on Wi-Fi.5 With iOS 15, SharePlay on 5G unlocks powerful shared experiences such as watching HDR movies or TV shows in sync with friends while on a FaceTime call.

And Smart Data mode will intelligently conserve battery life by automatically shifting iPhone to LTE when 5G speeds are not needed. Support for 5G worldwide is growing, with more than 200 carriers in over 70 markets and regions supporting it by the end of the year.

iOS 15 enhances the iPhone experience with more ways to stay connected, powerful updates that help users focus and explore, and intelligent features to get more done with iPhone.

Now FaceTime calls feel more natural with Spatial Audio and a new Portrait mode, SharePlay delivers a way for users to share experiences with friends and family while on a FaceTime call, Focus helps users reduce distraction, notifications have been redesigned, and Live Text uses on-device intelligence to recognise text in a photo and allows users to take action. Apple Maps brings beautiful ways to navigate and explore the world with a three-dimensional city-driving experience and walking directions in augmented reality. Weather is redesigned with full-screen maps and more graphical displays of data, and privacy controls in Siri, Mail and more places across the system further protect user information.

iPhone SE will be available in 64GB, 128GB and 256GB models in midnight, starlight and (PRODUCT)RED and will be able to pre-order beginning at 2:00 am NZDT on Saturday, 12 March, with availability beginning Friday, 18 March, 2022.

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Apple today announced the second-generation iPhone SE, a powerful new iPhone featuring a 4.7-inch Retina HD display, paired with Touch ID for industry-leading security.

iPhone SE comes in a compact design, reinvented from the inside out, and is the most affordable iPhone. The new iPhone SE is powered by the Apple-designed A13 Bionic, the fastest chip in a smartphone, to handle the most demanding tasks. iPhone SE also features the best single-camera system ever in an iPhone, which unlocks the benefits of computational photography including Portrait mode, and is designed to withstand the elements with dust and water resistance.

“The first iPhone SE was a hit with many customers who loved its unique combination of small size, high-end performance and affordable price; the new second-generation iPhone SE builds on that great idea and improves on it in every way — including our best-ever single-camera system for great photos and videos — while still being very affordable,” said Phil Schiller, Apple’s senior vice president of Worldwide Marketing. “iPhone SE features the industry-leading performance of A13 Bionic that enables great battery life, takes stunning Portrait mode and Smart HDR photos, shoots amazing videos with stereo audio, is great for games and super fast web surfing, and is built with the same industry-leading security features our customers expect. We can’t wait to get iPhone SE into customers’ hands.”

iPhone SE features an aerospace-grade aluminium and durable glass design with an all-black front, and is available in black, white and (PRODUCT)RED. The rear glass finish includes a centred Apple logo and is made using a seven-layer colour process for precise hue and opacity, delivering rich depth of colour with a colour-matched aluminium band. It is water- and dust-resistant with an IP67 rating for water resistance up to 1 metre for 30 minutes.

The 4.7-inch Retina HD display with True Tone adjusts the white balance to match the ambient light for a more natural, paper-like viewing experience. The vibrant wide colour gamut Retina HD display offers incredible colour accuracy, and supports Dolby Vision and HDR10 playback. iPhone SE uses Haptic Touch for Quick Actions — such as animating Live Photos, previewing messages, rearranging apps and more — as well as contextual menus.

iPhone SE also features the familiar Home button designed with sapphire crystal to be durable and to protect the sensor, and a steel ring to detect a user’s fingerprint for Touch ID. Using Touch ID is an easy, private and secure alternative to entering a passcode to unlock iPhone, fill in passwords using iCloud Keychain, log in to apps, authorise App Store purchases, and make Apple Pay transactions.

Introduced with iPhone 11 and iPhone 11 Pro, A13 Bionic is the fastest chip ever in a smartphone and provides unparalleled performance for every task iPhone SE handles. Perfect for photography, gaming and augmented reality experiences, A13 Bionic makes every action feel fluid.

A13 Bionic was built with a focus on machine learning, with a dedicated 8-core Neural Engine capable of 5 trillion operations per second, two Machine Learning Accelerators on the CPU and a new Machine Learning Controller to balance performance and efficiency. Together, A13 Bionic and iOS 13 enable new intelligent apps that make use of machine learning and Core ML.

Built for efficiency, the A13 Bionic also enables great battery life for iPhone SE. iPhone SE is wireless-charging capable with Qi-certified chargers and also supports fast-charging, giving customers up to 50 per cent charge in just 30 minutes. Lightning-fast download speeds are available with Wi-Fi 6 and Gigabit-class LTE. Dual SIM with eSIM provides the flexibility for users to have two separate phone numbers on a single device while traveling abroad or for use as a business line.

iPhone SE features the best single-camera system ever in an iPhone with a 12-megapixel f/1.8 aperture Wide camera, and uses the image signal processor and Neural Engine of A13 Bionic to unlock even more benefits of computational photography, including Portrait mode, all six Portrait Lighting effects and Depth Control.5  Using machine learning and monocular depth estimation, iPhone SE also takes stunning Portraits with the front camera. Next-generation Smart HDR comes to iPhone SE, intelligently re-lighting recognised subjects in a frame for more natural-looking images with stunning highlight and shadow details.

Videos are even more immersive with stereo audio recording and cinematic video stabilisation on the front and rear cameras. The rear camera supports high-quality video capture at 4K up to 60fps, and extended dynamic range comes to iPhone SE for more highlight details up to 30fps. Customers can also take advantage of QuickTake video on the front and rear cameras, allowing video recording without switching out of Photo mode. With advanced Camera and Photo features in iOS 13, native editing is even more comprehensive and intuitive through powerful tools that were once available only for photo editing.

iPhone SE gives customers access to Apple’s robust ecosystem of products, services and accessories. Users can take advantage of the almost 2 million apps on the App Store, including the best third-party apps and AR experiences, stay up to date on current events with Apple News, enjoy original series, movies and documentaries from the world’s greatest storytellers with Apple TV+, stream over 60 million songs from their favourite artists on Apple Music, make secure and private purchases with Apple Pay, and store photos, files and contacts on iCloud with the ability to access content on all of a customer’s Apple devices. With a Lightning connector, iPhone SE is also compatible with more than 25,000 Lightning accessories, including camera accessories, audio and speakers, docks, CarPlay and more.

iPhone SE is built with the same industry-leading security features that customers expect from Apple — protecting privacy and giving customers control of their information. For example, Touch ID and the Secure Enclave protect fingerprint data, Intelligent Tracking Prevention on Safari helps stop advertisers that follow users from site to site, Photos uses machine learning to organise photos on device and more.

iPhone SE with iOS 13 delivers a seamless experience with software and hardware integration unlike any other smartphone. iOS 13 features a dramatic look with Dark Mode and a more private way to sign in to apps and websites with Sign In with Apple.

iPhone SE will be available in 64GB, 128GB and 256GB models in black, white and (PRODUCT)RED starting at RRP AUD $749 inc. GST.

iPhone SE is available to pre-order on Apple’s official website and the Apple Store app beginning at 10:00pm AEST on Friday, 17th April 2020, and will be available from Apple, Apple Authorised Resellers and select carriers (prices may vary) on Friday, 24th of April 2020, in the US and more than 40 other countries and regions.

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Apple has recently announced the launching of their newest iDevice, iPhone SE, essentially an iPhone 6s shrunk down in to a 4-inch display, housed within a compact aluminium design that has been updated with matte-chamfered edges, a colour-matched stainless steel Apple logo, and four metallic finishes, including rose gold. iPhone SE does offer exceptional performance with the same 64-bit A9 chip offered in iPhone 6s and iPhone 6s Plus for blazing fast speeds, longer battery life, faster wireless, a 12-megapixel iSight camera featuring Live Photos and 4K video, and Touch ID.

“iPhone SE is an exciting new idea — we started with a beloved, iconic design and reinvented it from the inside out. The result is the most beautiful and powerful phone with a 4-inch display in the world,” said Philip Schiller, Apple’s senior vice president of Worldwide Marketing. “iPhone SE is packed with a stunning 4-inch Retina display, advanced 64-bit A9 chip with M9 motion co-processor, longer battery life, 12-megapixel iSight camera with True Tone flash, Live Photos, 4K video, faster LTE and Wi-Fi, and Touch ID. Everyone who wants a smaller phone is going to love iPhone SE.”

iPhone SE takes a beloved iPhone design and reinvents it from the inside out, giving customers a powerful, full-featured iPhone no matter which model they choose. The 64-bit A9 chip, introduced in iPhone 6s and iPhone 6s Plus, offers iPhone SE customers two times faster CPU and three times faster GPU performance compared to iPhone 5s, all with gains in energy efficiency for improved battery life. M9, Apple’s next-generation motion coprocessor, is integrated into A9 allowing more features to run all the time at lower power, including “Hey Siri” without having to pick up your iPhone, and a range of fitness tracking capabilities like measuring your steps and distance.

iPhone SE users can browse, download and stream content even faster with Wi-Fi up to three times and 4G LTE up to 50 per cent faster than iPhone 5s. iPhone SE also includes more LTE bands for better worldwide roaming.

With an easy-to-use interface, amazing features, and security at its core, iOS 9 is the foundation of iPhone SE and brings powerful built-in apps like Messages, FaceTime, Photos, Music and Maps to iPhone users. iOS 9 also brings more intelligence to iPhone SE with proactive assistance, powerful search, improved Siri features, and a new Night Shift feature that uses your iPhone SE’s clock and geolocation to automatically adjust the colours in the display to the warmer end of the spectrum after dark and may even help you get a better night’s sleep.

All of these innovations are packed into a light and compact phone designed to fit comfortably in your hand, crafted from bead-blasted aluminium for a satin-like finish, refined matte-chamfered edges, a new colour-matched stainless steel inset Apple logo and a brilliant 4-inch Retina display.

iPhone SE has an advanced 12-megapixel iSight camera featuring Focus Pixel technology for fast focusing, an Apple-designed image signal processor, advanced noise reduction, third-generation local tone mapping and better face detection, all resulting in sharper, more detailed photos like the ones shot on iPhone 6s. With Live Photos on iPhone SE, customers can go beyond snapshots to capture moments in motion and relive unforgettable memories with sound. Live Photos are beautiful 12-megapixel photos that, with just a touch, reveal the moments immediately before and after the shot was taken, so users can enjoy a living memory rather than an instant frozen in time.

Additional camera advancements include:
— The ability to shoot HD video with support for 4K at a resolution of 3840 x 2160. After capturing 4K video, customers can edit on a Mac, PC or iPad, and with the latest version of iMovie on iPhone, can even edit two simultaneous streams of 4K on iPhone SE.
— Retina Flash, which momentarily makes the display three times brighter with True Tone lighting technology, for wonderfully bright selfies in low light with the FaceTime HD camera.
— Features introduced with iPhone 6s, including up to 63-megapixel panorama photos, video capture up to 60fps for 1080p video and 240fps for slo-mo, time-lapse with video stabilisation and cinematic video stabilisation.

Pricing & Availability
— iPhone SE will be available in space grey, silver, gold and rose gold metallic finishes in 16GB and 64GB models for a recommended retail price starting at NZ $749 inc. GST from the Official Apple Site, selected Apple Authorised Resellers and carriers.
— Customers in New Zealand, Australia, Canada, China, France, Germany, Hong Kong, Japan, Puerto Rico, Singapore, the UK, US Virgin Islands and the US will be able to order iPhone SE beginning Thursday, 24th of March PDT, with availability beginning Thursday, 31st of March.

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