Built on common values like resilience, commitment and self-transcendence, this association between both brands has been quite natural.

Through this exclusive collection including t-shirt, sweatshirt, cap, boxing gloves, and joggers; Venum and Assassin’s Creed aim to transform entertainment fans around the world into “modern day Vikings”.

Franck Dupuis, Founder & CEO of Venum: “We are very happy to announce today this collaboration with Assassin’s Creed Valhalla, which is fully in line with the brand’s partnership strategy. We are currently setting up partnerships that break away from what the brand has been doing since its creation in order to open up to a new target group, which at first glance is quite far from combat sport fans, but which fully recognizes itself in the values carried by the brand.” Franck Dupuis also added: “This collaboration with Assassin’s Creed, a true global reference in video games, is once again a sign of recognition of the success of our diversification and democratization strategy for the brand.”

Sarah Buzby, VP Consumer Product at Ubisoft: “We are enthusiastic to partner with Venum to go beyond video games, translating the Valhalla universe to a unique capsule collection for Assassin’s Creed fans globally.” Inspired by the black of the Nordic night and the blue of the northern lights, this collection invites everyone to travel to the world of the Vikings by featuring tradition Viking sigils, and through the use of typical materials, both from the Vikings and boxing worlds, like leather, fleece, or ripstop.

Through an innovative marketing campaign perfectly mixing the video games and combat sports universe, both brands aim to highlight the similarities between the world of combat sports and video games.

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