Samsung Electronics has been named the best brand in Asia in 2018 for the seventh year in a row, according to results from ‘Asia’s Top 1000 Brands’ annual online survey conducted by Campaign Asia-Pacific in collaboration with Nielsen.
The ranking – which aggregates views from across 17 major product categories including automotive, retail, F&B and consumer electronics – is based on consumer insights and offers a clear measure of the most highly regarded brand names today.
“Samsung is extremely honoured to be receiving this award once again – the award is an indicator of our consumers’ support towards us and the products and services that we offer,” said Steve Lee, President and CEO of Samsung Electronics Southeast Asia & Oceania. “As we continue to grow as a brand, Samsung remains committed to continuously innovating towards creating new possibilities and experiences for our consumers through our products and services.”
The study explores consumer attitudes in 13 markets: Australia, China, Hong Kong, India, Indonesia, Japan, Malaysia, the Philippines, Singapore, South Korea, Taiwan, Thailand and Vietnam. To ensure an accurate representation through this study, the survey targets age, gender and monthly household income to establish a balanced survey landscape.