Veterans of the smart wearables, Fitbit just announced the launch of Fitbit Versa 2, the next generation of its best-selling smartwatch, Fitbit Versa.
Versa 2 delivers a new precision-crafted swimproof design, includes innovative sleep features like Sleep Score and smart wake, and is packed with even more advanced health, fitness and smart features to elevate every moment. For next-level convenience, Versa 2 debuts an on-device microphone, which enables Fitbit’s first-ever Alexa smartwatch experience, along with a Spotify app that allows users to control their music and podcasts, and Fitbit Pay on all models. Coupled with even faster performance, thousands of apps and clock faces and a brighter, crisper display with an optional always-on mode Versa 2 is your 2/47 health and wellness companion – now with 5+ days battery life, at the same price as Versa.
“At Fitbit, we believe that health belongs to everyone and that people should not be priced out of having access to devices and features that can help them improve their health. That’s why we’ve designed Versa 2 to be a premium, full-featured and easy-to-use smartwatch at an accessible price point,” said James Park, co-founder and CEO of Fitbit. “Building on the success of our original bestselling Versa smartwatch, we believe the added value and innovation in Versa 2, with new features like Alexa, a Spotify app and advanced in-app and on-device sleep features, will bring more users into the smartwatch category, allowing them to unlock the benefits of better health.”
Sleep is critical to maintaining overall health and wellness, and when surveyed by Fitbit nearly two-thirds (64%) of participants list sleep as a very important health and fitness priority, but one-third of American adults do not get enough sleep on a regular basis.
Fitbit pioneered wearable sleep tracking more than 10 years ago, making information previously only available from a medical professional, widely accessible on the wrist. As a leader in tracked sleep, they have applied learnings from more than 10.5 billion nights of sleep tracked to innovate in this critical area of health, and the latest sleep features will not only help you better understand your sleep, but provide the features to help you improve it.
In addition to helping millions around the world better understand and improve their sleep, Fitbit continues to deliver the advanced health and fitness features that our users know and love. On Versa 2, these include: automatic activity tracking, PurePulse 24/7 heart rate tracking, 15+ goal-based exercise modes, connected GPS and water resistant up to 50 meters.
Alexa, can you help me get healthier?
Yes, Alexa can do that on Versa 2. Enabled by Fitbit’s first on-device microphone, Versa 2 is the first Fitbit smartwatch with Alexa Built-in, taking Alexa out of your home and onto your wrist to help support your active lifestyle, like starting a Fitbit Exercise on-wrist, finding the nearest gym, even learning the nutritional value of an avocado (in case you’re wondering, it’s 322). Alexa responds to voice commands on Versa 2 with discreet, silent on-screen text responses. With just a press of a button, speak into the microphone to use Alexa skills on Versa 2 for added convenience to anywhere you are.
Alexa can also help with everyday tasks on-the-go, like setting alarms and timers, checking the local weather and news, controlling your smart home devices, and much more through the sound of your voice.
In addition to Alexa Built-in, Versa 2 comes with even more features to add convenience and ease to your day, like Fitbit Pay on all models, so you can make easy and secure wallet and phone-free payments at retailers and use to access seven transit systems worldwide, including New York MTA OMNY, TransLink in Vancouver, Transport for London (TfL), and Singapore Land Transport Authority.
Fitbit is also bringing the Spotify app experience to Versa 2, allowing Spotify Premium subscribers to control music and podcasts so you can find all-day motivation directly from your wrist. The Spotify app lets you control playback on-the-go, change playlists, like songs, and easily switch music output without skipping a beat. The ability to control Spotify adds even more music functionality to Fitbit for you to listen to your music for motivation. Additionally, Versa 2 has the ability to store and play 300+ songs from your personal music library, download Pandora stations, and add Deezer playlists.
To help simplify your life, Versa 2 offers all the essential smart features like smartphone notifications so you can view app, call, calendar and text notifications right from your wrist. If you have an Android phone, you can also use the new on-device microphone to reply to texts and notifications from the wrist. Plus, you can also choose from nearly 3,000 apps and clock faces to personalize the stats you see and access you need so everything is in one place, including the ability to choose up to five clock faces to store and switch between on the device.
Now packed with more advanced features, Versa 2 is also powered by a faster processor compared to Versa for better performance and seamless navigation. Plus, a larger AMOLED display delivers a superior experience with boosted viewability and crisper color, and enables an optional always-on display mode,26 which boasts a 2+ days battery life so you can easily check the time and see your stats during a workout without lifting your wrist or pressing a button.
Versa 2 is Fitbit’s most premium, modern smartwatch design yet. It is precision-crafted with subtle material, finish and form updates, giving the smartwatch an elevated, yet universal appeal. The watch is durable and water resistant up to 50 meters, yet lightweight and comfortable enough to wear all day and night with rounded edges and a curved case.
An anodized aluminum finish in a natural color palette gives a sophisticated, modern aesthetic to compliment any style or look and with the simplified onebutton design, Versa 2 has a sleek silhouette reminiscent of a classic timepiece. Applying design to style, Versa 2 Special Edition features a premium jacquard woven band in navy and pink with a copper rose aluminum case or smoke with a mist grey case, plus a contemporary colour-matched classic silicone band in navy and olive, respectively, for two chic styles in one. All special edition devices will also come with a free three-month trial of the Fitbit Premium membership for an elevated holistic health and fitness experience.
Versa 2 is available for presale today from select online retailers for $199.95 (USD) in black with a carbon case, petal with a copper rose aluminum case, and stone with a mist grey case; accessories range from $29.95-$99.95 (USD). In New Zealand, Versa 2 is available for $359.95 (NZD) and Special Edition is available for $399.95 (NZD) in navy and pink with a copper rose aluminum case and smoke with a mist grey case. Versa 2 will be available in stores worldwide beginning September 15th, 2019.
Two exclusive editions – emerald and plum, both with a copper rose case – will also be available this near release date, but only on Fitbits Official Website and select retailers.