STG News
Today, OPPO has unveiled a new prototype device featuring an innovate “Waterfall Screen” design. The new design has an almost 88° curved body, providing users with a stronger visual impact due to its almost completely borderless design.
Kevin Cho, managing director at OPPO New Zealand, believes the new innovation represents OPPO’s intent to explore new technologies that offer users the best visual experience, whilst continuing to pursue the ultimate aesthetics in smartphone design.
“More and more, we are streaming, gaming and consuming content on the go through our smartphones. At OPPO, we want to further improve the smartphone experience for Kiwis, challenging norms and creating the ultimate smartphone entertainment experience, whether it be to catch the latest game or watch the latest show on Netflix.”
“This is why we have focused a lot of attention on the screen and how we further improve the overall viewing experience. We were the first brand to introduce a true full-screen display, on the Find X with its pop-up camera. We continued this trend with the Reno Series and look forward to placing this technology directly into the hands of Kiwis, as we continue to push the boundaries of what is possible in a smartphone,” said Cho.
Investment in new form factors and materials is one of the five major fields of R&D design at OPPO, as it is the perfect complement to its photography capabilities. This is not the first time OPPO has innovated in curved display design, with the Find X featuring a Panoramic Arc Screen design that achieves a screen-to-body ratio of 93.8 per cent.
The latest “Waterfall Screen” takes this a step further, providing a unique aesthetic design that challenges what is possible in smartphone design.
“We’re excited about the possibilities of the Waterfall Screen and how it can further enhance our viewing experience, particularly when it comes to live xsport, movies and other entertainment. We will continue to explore and optimise what’s possible with the new display design, challenging the traditional form factor of a smartphone and create an experience that meets the needs of Kiwis.”
The “Waterfall Screen” design is still in its proof of concept stage, with no dates as to when it will be commercially available. However, it is yet another display of OPPO’s innovation and how the company intends to challenge the norm. The “Waterfall Screen” joins a long list of company firsts, which includes Super VOOC, 10x Zoom, pop-up camera, waterdrop screen design and its under-screen camera technology.
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