STG News
Apple have this morning (NZT) released info on their annual iPhone and i-Device line up.
Their debuted ‘affordable’ iPhone XR integrates the same technologies from iPhone Xs in an all-screen glass and aluminium design with the most advanced LCD in a smartphone featuring a 6.1-inch Liquid Retina display and six beautiful finishes.
Bringing the powerful A12 Bionic chip with next-generation Neural Engine, a TrueDepth camera system, Face ID and an advanced camera system that creates dramatic portraits using a single camera lens.
“iPhone XR helps us reach even more people with the latest iPhone innovations. It is packed with the newest technologies including a 6.1-inch Liquid Retina display that goes edge to edge, the latest TrueDepth camera with faster Face ID authentication, new 7-nanometer A12 Bionic chip with second generation Neural Engine and a 12-megapixel camera that takes advanced Portrait mode and Portrait Lighting photos,” said Philip Schiller, Apple’s senior vice president of Worldwide Marketing. “The new iPhone XR has a gorgeous new aerospace-grade aluminium and glass enclosure that has IP67 protection from liquids and dust, long all-day battery life and comes in six beautiful finishes. iPhone XR makes it possible for even more people to have the great experience of the latest iPhone X technology, in beautiful new designs, at a more affordable price.”
A stunning all-screen design pushes the display of iPhone XR to its edges. The most durable front glass ever in a smartphone is wrapped in an elegantly matched anodised band made from durable 7000 series aerospace-grade aluminium, and the glass back design enables wireless charging.
iPhone XR comes in six new finishes: white, black, blue, yellow, coral and (PRODUCT)RED. A seven-layer colour process gives the glass back beautiful nuanced hues, and the aluminium band and camera trim are colour matched to give a sophisticated finish. This new design is splash- and water-resistant, with a rating of IP67, and protects against everyday spills including coffee, tea and soft drink.
A portion of proceeds from iPhone XR (PRODUCT)RED purchases will go directly to Global Fund HIV/AIDS grants that provide testing, counselling, treatment and prevention programs with a specific focus on eliminating transmission of the virus from mothers to their babies.
The beautiful 6.1-inch all-screen Liquid Retina display is the most colour accurate in the industry, with wide colour support and True Tone for a more natural viewing experience. Precision-milled glass, advanced pixel masking and sub-pixel antialiasing allows the display to follow the curves of the device, while a new backlight design enables the display to stretch into the corners.
iPhone XR supports fast and fluid iPhone gestures like tap to wake, swipe up to the home screen, swipe down to access notifications and the Control Center, and the new haptic touch feature for pressing on the home screen to instantly launch the camera or flashlight.
The Apple-designed A12 Bionic, the smartest and most powerful chip in a smartphone, features the first 7-nanometer chip ever in a smartphone that delivers industry-leading performance in a more power-efficient design. A12 Bionic features a six-core fusion architecture with two performance cores that are up to 15 percent faster, four efficiency cores that are up to 50 percent more efficient, a four-core GPU that is up to 50 percent faster, powerful Apple-designed Image Signal Processor (ISP), video encoder and more. All of this unlocks new experiences for games, photography, video editing and graphics-intensive apps while still offering great battery life. Even with all this power, iPhone XR lasts up to an hour and a half longer than iPhone 8 Plus.
The next-generation Neural Engine is built for advanced machine learning in everything from photography to augmented reality. A new eight-core design allows it to complete up to 5 trillion operations per second compared to 600 billion in A11 Bionic. This enables new capabilities like faster plane detection for ARKit and new features that use real-time machine learning. For the first time the Neural Engine is open to Core ML, empowering developers to build apps that utilise this highly efficient machine learning engine. Core ML running on the A12 Bionic Neural Engine is up to nine times faster than on A11 Bionic, with as little as one-tenth the energy usage.
Face ID is faster on iPhone XR, enabled by software optimisations and a faster secure enclave. The TrueDepth camera system uses precision depth-sensing technology that goes far beyond the capabilities and security of two-dimensional facial scanners to unlock iPhone, use Apple Pay, gain access to secure apps and many more features with just a simple glance.
iPhone XR features a 12-megapixel f/1.8 aperture wide-angle lens with an all-new sensor, delivering faster auto-focus, while larger and deeper pixels improve image fidelity and low-light performance on photos and videos. Improvements to the ISP, Neural Engine and improved software algorithms enable portrait photos with a beautiful bokeh effect. Smart HDR brings better highlight and shadow detail across photos.
New Depth Control allows users to adjust the depth of field both in real-time preview and post-capture to create striking portraits with a beautiful bokeh effect. Selfies have never looked better with an enhanced Portrait mode on the front-facing TrueDepth camera and Portrait Lighting for dramatic studio lighting effects.
iPhone XR uses LTE Advanced for fast download speeds and introduces Dual SIM through the use of a nano-SIM and digital eSIM.
iPhone XR comes with iOS 12, the world’s most advanced mobile operating system. iOS 12 changes the way iOS users see the world using augmented reality, helps people rediscover and share photos, and makes communications more expressive and fun with new Animoji and Memoji. Screen Time helps customers understand and take control of the time they spend interacting with their iOS devices, Siri Shortcuts give any app the ability to work with Siri and new privacy features help protect users from being tracked on the web.
iPhone XR will be available in 64GB, 128GB and 256GB models in white, black, blue, yellow, coral and (PRODUCT)RED starting at RRP NZ$1,399 inc. GST (64GB) from the official Apple website and is also available through Apple Authorised Resellers and select carriers (prices may vary). Pre-orders begin Friday, 19th October 2018 and in stores beginning Friday, 26th October 2018.
Every customer who buys iPhone XR from Apple will be offered free Personal Setup online to help them customise their iPhone by setting up email, showing them new apps from the App Store and more.
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