Dua Lipa, global pop superstar, multi Grammy and BRIT award winning singer-songwriter, is proud to announce her new project, Service95, launching in early 2022.
Service95 is a global style, culture, and society concierge service created to help the reader make sense of the world. It will serve up a witty and considered curation of lists, recommendations, stories, information, thoughts, perspectives and conversations you won’t hear, see, or read everywhere else.
There will be powerful articles from the world’s most compelling voices alongside savvy social commentary, laugh-out-loud features and left-of-center recommendations that will include late-night gnoshes, little-known hotspots, up-and-coming artists, grassroots activists and the sorts of travel tips only an extensively travelled international pop star could offer, “The more we share with each other, the closer we become, the wider our circles grow,” Dua says.
Service95 was inspired by Dua’s lifelong habit of personally curating extensive recommendations and lists, highlighting under-the-radar people, pieces of pop culture, travel destinations, hidden gems and global issues to her closest friends.
Now, with the impending launch of the Service95 newsletter and podcast, everyone will be invited to Dua’s inner circle.
Subscribers to Service95’s free weekly newsletter will receive up-to-the-minute intel on everything and anything; from an underground new gallery in Sao Paulo, hidden diners in Louisiana and the best manicurist on Lagos island to articles spotlighting the activists, causes, and complex world issues we could all learn more about.
Every issue will be capped off by a personal letter from Dua herself, reporting from wherever it is in the world she happens to be, complete with whatever she’s been streaming, visiting, hearing, and consuming. “I find huge joy in telling people what I’ve learned about in any given city and love finding connection in our shared experiences,” she says. “Service95 is going to take that idea and bring it to anyone who’s as curious as I am about life.
Meanwhile, At Your Service podcast listeners can expect a sweeping companion piece to the newsletter consisting of deep, thoughtful conversations between Dua and a lineup of high profile guests – many of whom you won’t find on just any podcast.
You’ll hear frank discussions about pressing global concerns, heartwarming chats between old and new friends, and some of the most considered lists and recommendations you can imagine.
“Though a lot of my guests have done their fair share of talking, I want to go deeper with them,” Dua says. “Not only am I probing them about the things I’m most curious about, I’m also treating them like the experts they are.”
Stay tuned for more information about Service95 in the weeks and months to come. In the meantime, subscribe here to receive the first-ever Service95 newsletter when it lands in January 2022.