It’s good news for gamers and the local Australian esports industry as Alienware has locked in a major partnership with local esports team ORDER after the team chose to power its team members with Alienware PCs exclusively. As Australian esports continues to thrive – and shows no sign of slowing down – this announcement displays both parties’ commitment to growing the local gaming scene even further.
So, what does the partnership entail?
Alienware will provide ORDER with a suite of brand new Alienware Aurora PCs (i7 8700 & GTX1080ti / RTX2080) and m15 gaming laptops, Alienware’s thinnest and lightest laptop to date, and Pro Support will be provided for all devices. ORDER will also receive a mix of AW2518HF and AW3418DW monitors, Alienware Wireless Gaming Headsets, Alienware Pro Gaming Keyboards, and the Alienware Elite Gaming mouse. With built-in access to Alienware’s streamlined Command Center interface, ORDER can continue to blaze a trail with their already impressive skillsets at local and international esports tournaments.
This extends to the entire ORDER team roster, as well as Alienware being the exclusive hardware provider for ORDER’s League of Legends and CS:GO teams with its top-of-the-range, high-performance, specialised gaming PCs and peripherals.
Fans of both Alienware and ORDER can rejoice as they will also gain access to exclusive content to help them take their gaming to the next level. Players can upskill with pro tips and tricks, ‘How-To’ guides, player and game statistics, as well as informative, entertaining and exclusive behind-the-scenes access – content that will be available to everyone through Alienware and ORDER social media accounts.
“Australia’s esports scene is well established and has incredible potential,” said Ben Jackson, General Manager Consumer and Small Business, Dell ANZ. “We’re incredibly proud to continue Alienware’s long history of supporting esports and we are excited to be partnering with ORDER not only because they are an outstanding team with impressive runs on the board already in their first year – they also have a vision for the team and their business that complements our own.”
Professional players need cutting-edge innovation and power to perform at the highest level. By equipping ORDER’s esports athletes with Alienware’s top-of-the-line, high-performance gaming PCs, the team has an edge to compete at a world-class level – they’ll also gain knowledge and insights from Alienware’s decade-long experience in supporting esports around the world.
Jackson added, “We are whole-heartedly committed to the Australian esports industry and gaming community pushing forward both in national and international competition. We are fostering and nurturing new talent and cultivating an environment for all gamers – professional and amateur – where they can strive to improve, learn new skills and be equipped with what they need to level up.
“We look forward to working with ORDER as the Australian esports industry and local gaming community grows.”
Taking away some incredible victories at the Gfinity Australia Elite Series, ORDER is the new kid on the block who’s arrived as a serious competitor, both locally in Australia and internationally.
“ORDER is thrilled to have Alienware join us as a major partner in 2019 to support our teams,” said ORDER CEO, Chris Derrick, said: “Last year, we have established ourselves as being highly competitive in the Australian esports scene, winning the club championship of Gfinity series 1 and series 2, won our first international tournament and established ourselves as a destination club for esports players.
“High performance and professionalism is core to the ORDER team and we’re excited to have Alienware powering our League of Legends and CS:GO teams with their powerful gaming machines.”
This partnership sparks an exciting time for Australian gaming and esports fans alike. Alienware’s long history of supporting gamers of all levels of experience, such as the Alienware Training Centre, Alienware Arena hub and Alienware Command Center, means it wants to partner with the best. And for Alienware, partnering with ORDER is a no-brainer.
Alienware’s decades-long commitment to esports has helped launch an international Alienware Training Facility in Los Angeles for aspiring gamers. Esports fans in Australia won’t have to miss out on the action, however, with free-to-use online training available on the Alienware Academy platform.